Google Ads and SEO are two popular marketing strategies for small businesses that can help them reach their target audience and drive sales. Google Ads involves paying a set amount each time an ad is clicked, while SEO focuses on growing traffic to a website by optimizing it for search engines. Both methods have benefits, such as instant global reach and high conversion rates, but also come with costs and require ongoing effort to be successful. To maximize their effectiveness, businesses should choose the right channels and strategies based on their goals, use both Google Ads and SEO together, and continuously assess and improve their campaigns.