Infobip is a platform that makes it easy to send SMS messages to leads and customers, allowing businesses to relay important messages through various channels like phone and WhatsApp. However, the key to effective SMS marketing lies not only in sending messages but also in doing so at the right time. Zapier can help automate this process by integrating with Infobip, enabling businesses to create simple automation that sends SMS messages to new leads as soon as they sign up, ensuring timely engagement. With a pre-made workflow template available, users can easily set up this automation, making it easy to track leads and send personal follow-ups. Zapier's integration with thousands of apps allows for seamless automation of various business processes.