Mode Analytics uses app automation tool Zapier to create efficient workflows, automating tasks such as creating leads in Marketo from multiple sources, sending team updates in Slack, and sharing responsibility for workflow creation among the team through Shared Folders. By using Zapier's features, Mode saves time on manual data entry and imports, reduces errors, and improves communication across the company. The company's collaboration on workflows has increased productivity and allowed them to focus on higher-value initiatives.