When you get a new lead, it's essential to add them to your marketing campaigns immediately to keep your business top of mind. Automated workflows through platforms like Zapier can help make high-converting campaigns by automatically adding lead information to ad tools such as LinkedIn Matched Audiences, Facebook Custom Audiences, and Google Ads. These automation workflows follow a simple structure: when a trigger event occurs, an action is performed, allowing leads to receive tailored content that increases the chances of conversion. By using Zapier to connect different apps and automate the process, businesses can save time, improve data accuracy, and boost their return on investment by leveraging easy ad targeting capabilities.