You can automate the process of copying and pasting data from Gravity Forms into Salesforce custom objects using Zapier, a popular tool that connects applications and automates workflows. By connecting Gravity Forms to Zapier and setting up an automation, you can create custom objects in Salesforce with fields mapped from your form. This allows businesses to track unique data specific to their industry or needs, such as realtors tracking house information or IT professionals tracking office equipment. With this automation, you can free up time by letting Zapier handle the tedious process of data input and mapping, allowing you to focus on more important tasks.