The hardest part of writing is actually sitting down and writing, and for authors intending to publish, the second hardest part is publishing itself, which involves deciding whether to go digital or physical and where to publish, as well as marketing to one's audience. To help aspiring writers, Alinka Rutkowska founded Author Remake, a platform that bridges the gap between publishing a story and finding an audience, using tools like Facebook Lead Ads and GetResponse to target authors and market her services. By automating workflows with Zapier, she adds urgency to new leads by sending countdown timers via Deadline Funnel, making it easier for writers to find their work in front of a broad audience and for Alinka herself to champion authors through her other company LibraryBub.