Many small businesses struggle with managing Facebook Lead Ads, as the platform doesn't natively send notifications to their email inboxes. To address this issue, some companies use automated workflows like Zapier's to connect Gmail or Email by Zapier to Facebook Lead Ads. However, even these solutions have limitations, such as not being able to customize the sender name or having organizational issues with multiple campaigns. A marketing agency found that using Email by Zapier provided a more professional and customizable solution for managing leads, allowing them to set up a custom no-reply email address with a display name and filter leads easily in their inbox.