Automating sales processes using tools like Zapier allows businesses to quickly respond to new prospect inquiries, such as form submissions on their website, and provide personalized outreach without adding extra tasks to their workload. By connecting HubSpot with Gmail, automated emails can be sent from the moment a new lead fills out a form, providing an immediate response and nurturing prospects automatically. This streamlined process enables sales teams to focus on high-value activities while maintaining excellent customer service. The use of Zapier's automation workflows, or "Zaps," makes it easy for businesses to create customized email responses without requiring coding knowledge. By personalizing the email content with data from HubSpot, businesses can build stronger relationships with their leads and increase the chances of conversion.