A salesperson's primary challenge is differentiating their business from competitors and providing value to customers, rather than just selling a product. To achieve this, one must conduct a competitive analysis, develop a niche, understand the buyer's needs and goals, and create a personalized proposal that addresses these challenges. The "always be helping" philosophy is crucial in building trust with potential customers, and social proof such as case studies, testimonials, and references can also play a significant role in establishing credibility. A well-structured discovery process, including a pre-discovery prep, call, and follow-up, is essential to understand the customer's needs and provide tailored solutions. By presenting a clear proposal, asking relevant questions, and following up with potential customers, salespeople can increase their chances of closing deals and building long-term relationships.