A tech writer recognized the need to enhance screenshots for social media platforms like Instagram and TikTok, turning to various screenshot editing tools that can add personality and pizzazz. Four key tools mentioned are Pika, Xnapper, Tweetpik, and screenshotr, each with unique features such as automatic centering of screenshots, redaction of personal information, customizable backgrounds, and more. These tools enable users to create visually appealing images from boring screenshots, making them stand out on Twitter feeds. Examples include designers using Pika to enhance their designs for stakeholders, media companies utilizing mockup generators in their content, and the increasing adoption of these tools across various industries.