Here is a neutral and interesting 1-paragraph summary of the text: In the B2B industry, traditional lead nurturing strategies may not be effective due to the complex and time-consuming nature of sales processes. Sales enablement emerges as a solution, providing content and tools that empower sales teams to sell more effectively by personalizing their interactions with leads and customers. To create relevant sales enablement content, companies can tap into insights from their sales reps, customer surveys, listening in on sales calls, training team members on clear written communication, investing in SEO, repurposing content across channels, and leveraging technology to support their efforts. By doing so, businesses can increase their bottom line by 15% compared to competitors who do not utilize sales enablement strategies.