The modern sales landscape is a double-edged sword, offering more ways to connect with customers than ever but also more leads and outreach methods to manage. Sales tools help manage these connections, automate tasks, and provide valuable insights into customer behavior. The best sales software can be broken down into four categories: CRM (customer relationship management), prospecting, productivity, and communication. Key tools in each category include HubSpot CRM, EngageBay, Salesforce, Vtiger, monday CRM, Zoho CRM Plus, Metrilo, Zapier Interfaces and Tables, lemlist, Apollo, Clay, Hunter, LinkedIn Sales Navigator, Google Workspace, Notion, Docusign, Beautiful.ai, Demio, ChatGPT, Zapier Central, Postaga, Manychat, RevenueHero, Dialpad, Reply, and others. Integrating these tools with native integrations and automations using Zapier can streamline sales workflows and improve productivity.