Company
Date Published
Author
Dannielle Sakher
Word count
1191
Language
English
Hacker News points
None

Summary

This summary provides insight into the challenges faced by a marketer in influencing the company's product roadmap and how to effectively lead meetings with stakeholders across marketing, engineering, and product teams to achieve project goals. The key takeaway is that proactively scheduling and leading meetings with stakeholders, gathering intel beforehand, preparing a solid proposal deck, and leaving time for discussion during the meeting can help ensure success. By taking the lead on these meetings, marketers can demonstrate their commitment to the work, get people on board, and set their project up for success from the start.