A tutorial is provided on how to automate responses to incoming Facebook messages using Zapier and ChatGPT, a conversational AI tool. The process involves setting up a workflow automation called a "Zap" that connects the Facebook Messenger service with ChatGPT to generate thoughtful responses to customer inquiries. The tutorial guides users through creating a trigger to receive new messages from the Facebook Page, connecting their OpenAI account, and crafting a prompt for ChatGPT to respond to the message. Once the prompt is set up, the Zap can send the response back to the original sender's Facebook Messenger inbox. This automation helps businesses manage customer messages efficiently while delivering exceptional customer experiences.