Marketing professionals wear many hats, managing multiple tasks simultaneously, leading to burnout and decreased productivity. However, automation can help alleviate this issue by taking over business-critical processes, freeing up time for strategic and creative work. A survey of 250 marketers found that 50% use automation daily, while 33.2% use it sometimes, with daily users being more likely to continue using it in their next role. Marketers use automation to save time, increase productivity, improve organization, and help them compete with larger companies. Automation benefits include increased confidence at work, receiving a raise, reduced errors, and improved mood and overall happiness. Marketers commonly automate tasks such as tracking information and data entry, lead management, managing projects or tasks, and copying and pasting data. With the right tools, marketers can start automating their business-critical processes, leading to immediate results and improved work performance.