Marketers lead the pack in automation usage, saving an average of 25 hours per week with tasks such as automating team communication, identifying and targeting customers, scheduling email sends, sending tailored messages, managing subscriber databases, and notifying their teams of events. While marketers are leading the pack in automation usage, different roles use automation differently, with accountants citing reduced errors as a primary benefit, IT professionals mentioning receiving a promotion, sales and customer service representatives focusing on reduced errors and increased confidence, and HR professionals emphasizing improved morale and competence. Automation is not one-size-fits-all, and knowledge workers across various roles report significant time savings, improved morale, competence, and confidence, with many even experiencing reduced burnout and stress, as well as a higher likelihood of receiving raises or promotions, and taking vacation days, as a result of using automation software in their workplaces.