RelateIQ has developed a framework called the "Product Hierarchy of Needs" to guide its product development decisions. The hierarchy has five levels: Site Up (ensuring the site is up and running), Bug-Free, Functionally Correct, Feature Correct, and User Delight. This framework helps prioritize features based on their impact on users, with the goal of delivering a positive user experience while also ensuring the site's foundation is solid. By focusing on these levels, RelateIQ aims to balance speed and agility with quality and reliability, achieving "user delight" by solving major problems for its users. The company has implemented this framework in its daily standups, decision-making process, and even in its design strategy, resulting in a more streamlined and efficient workflow.