As a talent sourcer at Zapier, the author has seen firsthand how difficult it is for large companies to hire efficiently and effectively due to the massive number of under-qualified applicants. However, with good sourcing practices, companies can identify and contact passive candidates who are twice as likely to get hired than inbound applicants. Social media is an accessible and cost-effective way to source talent, requiring only posting about open positions on social media platforms and enlisting team members' help to create engaging posts. Creative job postings, such as short videos or memes, can make people excited about joining the company, while keeping track of engagement is crucial to follow up with potential candidates. LinkedIn offers native tools for recruiters, including searching by companies, using filters to narrow down searches, and leveraging the Similar profiles feature to find relevant candidates. Effective outreach involves personalizing messages, preparing content, sending follow-up messages, and getting the prospective manager involved in outreach to increase engagement and find the right candidate.