Burst SMS is an online text service that allows businesses to send bulk text campaigns and manage their SMS marketing strategy. It offers features such as managing and segmenting contacts, triggering inbound SMS campaigns, and translating emails to SMS. The platform can be used to reach out to customers who have abandoned a purchase, sending reminders in the form of a friendly text message. This automation helps businesses maximize sales without having to manually monitor for abandoned carts. Burst SMS integrates with other eCommerce tools through Zapier, allowing users to automate their sales pipeline regardless of their tech stack.