Facebook lead ads have revolutionized the way real estate agents collect leads, providing a quick and painless process that eliminates manual segmenting and reduces drop-offs. Agents can target specific demographics, such as first-time homebuyers or people who've recently moved, and use custom audiences to keep marketing to existing leads. Timing is also crucial, with research showing that responding within five minutes of initial contact increases conversion rates. A lead nurturing system can help agents stay top of mind with potential leads, while experimenting with different ad styles and tapping into natural human curiosity can increase engagement. By leveraging current events and automating workflows using tools like Zapier, real estate agents can generate high-quality leads and transform their business.