In the real estate industry, managing leads from multiple sources is crucial for success. To streamline this process, Tampa-based Eaton Realty turned to automation with Zapier. The company, which processes over 500 leads in a single month, uses Zaps to distribute leads to their agents and automate tasks such as sending email marketing campaigns. By automating lead management and notification systems, Eaton Realty is able to maintain its internal systems while working efficiently. With Zapier, the company has been able to save time and focus on high-priority tasks, allowing it to grow and expand its operations over the past 18 years.