I've read the guides of the products I use, mostly because working efficiently means spending less time working, but also because it's worth investing a little time to learn how to use them properly. Guides come in various shapes and sizes, including PDFs online and web app help centers, which can provide valuable information on using tools to their full potential. Reading the guides can be a learning experience similar to tying one's shoes or memorizing the multiplication table, as it helps build a foundation for future knowledge. Even digital natives may not know all the features and capabilities of complex tools, and there is no shame in seeking help from guides. By reading the guides, individuals can discover new ways to use the tools that suit their specific needs, which may not be immediately apparent to marketers or even the tool creators themselves. Investing time in learning how to use tools properly can save a significant amount of time over time, and it's an essential skill for efficiency and productivity.