Yoast SEO is a well-established and highly-rated WordPress SEO plugin that offers a wide range of features for optimizing website content for search engines. It has been the #1 SEO plugin on WordPress download list for years, but Rank Math has quickly gained popularity as a strong alternative. Both plugins offer easy-to-use interfaces, clear instructions, and good visuals. Yoast SEO excels in readability analysis, breaking out readability scores from overall SEO scores, while Rank Math offers more global SEO options with website builders, including configuration of global default SEO settings for posts, pages, and other content types. Rank Math also includes a Content AI module, which provides additional AI features at an extra cost. Ultimately, the choice between Yoast SEO and Rank Math depends on individual needs, with Yoast SEO being suitable for those who want help with both SEO and readability, while Rank Math is recommended for users with multiple websites or those looking to scale their SEO efforts more affordably.