The idea that quitting is bad is deeply ingrusted in our culture, but it can often lead to us continuing to do things that are not working out for us. This mindset can be attributed to the sunk cost fallacy, a cognitive bias that causes us to commit to continuing to do something we've already invested in, even if it's no longer serving us. Quitting is not always the easy option, but it can be the best one, especially when it comes to things like books or jobs that are not aligning with our interests and values. In fact, quitting can lead to personal growth, productivity, and happiness, as it allows us to move on and explore new opportunities. By questioning this cultural norm and trusting ourselves, we can make informed decisions about when to quit and when to keep going, ultimately leading to a more fulfilling life.