Copper is a customer relationship management (CRM) tool that seamlessly integrates with Google apps, allowing users to manage their workday tasks, schedule follow-up calls, and track sales progress in one familiar place. The tool was built using Google's material design principles, making it look and feel like the G Suite tools users already use. Copper eliminates data entry by letting users add new contacts, track email opens and views, and create new opportunities right from their inbox. The tool also provides visual pipelines of deal activity, allowing users to easily see what's hot and what's lagging. Additionally, Copper integrates with Zapier, an app automation tool, which unlocks access to 750+ other business tools, enabling users to automate tedious steps in their pipeline and free up time to focus on closing deals. By using Copper and Zapier, teams can close deals without a dedicated sales staff, harness the competitive energy of their sales team, set clear goals for individuals and the company as a whole, and celebrate team wins.