In knowledge work jobs, employees play two roles simultaneously: the "boss" (making decisions) and the "worker" (performing tasks). This creates a conflict between focusing on planning and analysis versus executing tasks, leading to potential indecision. To manage attention effectively, one must recognize that attention is a limited resource, not time, and prioritize proactive attention for critical thinking and strategic decision-making. By understanding attention levels - proactive, active, and inactive - individuals can schedule their work accordingly, leveraging their most productive attention periods for high-priority tasks. To increase productivity, it's essential to create additional pockets of attention by changing the view, game, air, or incorporating specific habits like phone calls, reading, waiting, thinking, traveling, coffee breaks, and conversations. By doing so, individuals can maximize their attention levels, make better decisions, and achieve their goals more efficiently.