Here is a neutral, objective, and interesting 1-paragraph summary of the text: To showcase products or services effectively during social distancing, businesses can create product videos that demonstrate their features and benefits without needing to explain them. The type of video needed depends on the target audience's stage in the customer journey, with awareness-stage videos for introducing new products, explainer videos for highlighting unique selling points, review or unboxing videos showcasing customer feedback, and demo videos for demonstrating product usage. To ensure a product video has the desired effect, it should start with a script, be kept light and engaging, branded consistently, and edited to suit different promotional channels, ultimately providing an intimate view of the product or service that helps customers make informed purchasing decisions.