Bundling products can be an effective way for eCommerce businesses to expand their offerings without creating new inventory or increasing complexity. By combining existing products into bundles, companies can guide customers through the buying process, provide a better experience, and increase revenue. Bundling also allows companies to tell a story about themselves and their brand, making it easier for first-time customers to understand what they offer and why it's worth buying. Additionally, bundling can help companies cater to different price points, ensuring that they don't lose buyers who can't afford their highest-priced SKUs but still want to spend money on their products. By considering the customer experience and looking internally at which products logically go together, businesses can create bundles that are both profitable for them and appealing to customers.