Beamer is a tool that helps product teams use customer feedback to prioritize their roadmap and drive user engagement, while also publishing changelogs, release notes, and roadmaps to keep users informed. It goes beyond feature requests and NPS surveys by allowing segmentation and targeted in-app messages to be sent to the right users. The challenge of incorporating customer feedback into a product roadmap is addressed by creating simple Zaps that automatically share new feature requests from Beamer to team Slack channels, keeping the team focused on end-user needs. Zapier's workflow automation software supports thousands of apps and allows users to automate almost any task at work.