In mid-2017, Josh Gross of Planetary, a digital product agency with a distributed team, organized virtual pizza parties for his team by figuring out how to place orders in six different countries. The idea led to the launch of Pizzatime, a service that would organize virtual pizza parties for distributed teams, but it was eventually shut down due to low demand. However, with the COVID-19 pandemic, Pizzatime saw a resurgence as employers turned to the service to help build team culture remotely. Planetary's experience with Pizzatime is a reminder that even though remote work has become more common, people still have core desires like camaraderie and good food. The service was initially built using automation tools like Zapier without writing any code, allowing it to be non-technical. Despite not being lucrative, Josh plans to keep Pizzatime going as long as people continue ordering.