In late February 2020, a client called to cancel their event, leading to a swift loss of revenue for Museum Hack, a business that leads unconventional tours of the world's best museums. The company quickly repositioned its entire business and is now on track to recover, having identified a new revenue source in virtual team-building services. To achieve this pivot, Museum Hack utilized Google Trends, a free tool that helps identify new revenue sources by analyzing search trends, to mine for opportunities. The company also made significant changes to its spending, cutting costs and investing in new initiatives such as virtual team-building activities and automated processes. By leading with patience, listening, and understanding, showing gratitude, doing the work, and operating at level 10 integrity, Museum Hack's leadership navigated the challenges of a crisis, ultimately finding new revenue streams and emerging stronger.