You can help others understand the value of automation by leading by example, showcasing your own automated workflows and offering to help them set up simple Zaps. It's essential to start small and not overwhelm them with complex tasks. Highlighting the benefits of automation, such as increased productivity and time savings, can also be effective in convincing others to adopt this approach. Additionally, having a colleague or coworker champion automation can make it easier to persuade others, especially those in leadership positions. By teaching the automation mindset and asking leading questions to identify potential automatable tasks, you can empower others to find value in automation as well.