Zoho CRM` is a more generalist CRM app with features across sales, marketing, customer support, team management, and business process design. It has better AI features, even if you can't access them in the lower paid plans, and is much more affordable than `Pipedrive`. However, its customer support isn't as widely available. On the other hand, `Pipedrive` is a CRM built by salespeople, specializing in tackling sales challenges with ease and efficiency. It has a better user interface, but lacks the breadth of features compared to Zoho. Its AI-powered notifications are available on all paid plans and can support your team through every stage of the sales pipeline. Ultimately, the choice between Zoho and Pipedrive depends on your specific business needs and priorities.