When starting a content marketing business, it's crucial to be exceptional at your specialty and an exceptional salesperson as well. Conducting research ahead of time can help craft relevant, personalized pitches that demonstrate the value of your products or services to potential clients. A key strategy is offering personalized sales pitches for client inquiries by asking for their website on a contact form, reviewing the lead's site, looking up the individual and company on LinkedIn, compiling what you've learned into a pitch, and tailoring it to their specific needs. By doing so, this approach can double conversion rates and increase average order values within two months. To adapt this strategy for cold pitches, research companies in your niche, find the right person on the team over at LinkedIn, and send out custom, personalized pitches that highlight how you can help them with specific services and offerings.