Here is a 1-paragraph summary of the text: The article discusses various pay-per-click (PPC) tools that can help marketers manage their campaigns more effectively. The author evaluates several tools based on factors such as supported platforms, accuracy and reliability, usability, pricing and scalability, and AI capabilities. Semrush is recommended as the best all-in-one PPC tool due to its comprehensive suite of features, including keyword research, competitor analysis, campaign planning, analytics, and reporting. Other top-rated tools include Adalysis for split testing ads, AdEspresso for social media PPC campaigns, ReportGarden for small agencies, Optmyzr for agencies with large ad spend, iSpionage for competitor research, Channable for eCommerce feed management, CHEQ Essentials for click fraud prevention, and ChatGPT for copywriting. The article also highlights platform-specific PPC tools and automation tools that can help streamline PPC management.