As Google continues to evolve its algorithm, understanding search intent behind user queries has become increasingly important for businesses to provide value to their audience and improve their search engine rankings. The primary types of search intent are informational, navigational, commercial, and transactional, each requiring different content formats and strategies to optimize for. By analyzing search results and using tools like the "people also ask" box, businesses can identify common questions and phrases associated with a particular query, informing the creation of relevant and helpful content that addresses these needs. Effective SEO content optimization involves matching content formats with search intent, utilizing the "people also ask" box in the outline phase, categorizing content ideas by search intent, and optimizing for passive intent as well, ultimately providing value to readers and improving search engine rankings.