The author of the text, who works at Zapier, initially found it absurd to focus on a single priority every week due to the numerous tasks and challenges in their role as an app integration team member. However, they tried it and found it essential for finding ways to focus on core priorities despite the difficulties. They started each day by thinking of the most important things they needed to get done and prioritizing them based on why they were crucial. The author believes that setting a priority has a name, "eat that frog," which means working on your most important work first. By doing so, they can avoid ignoring company top priorities and make their days more productive. They acknowledge that this approach can be challenging mentally but believe it's worthwhile for personal productivity and aligning with company goals. The author also emphasizes the importance of considering one's own environment and team culture when setting priorities, rather than trying to force a single priority method.