NetHunt CRM is a flexible sales CRM solution built directly into Gmail and other Google Workspace apps, designed to help users capture and convert leads without unnecessary features or distractions. Its origins date back to Andrei Petrik's experience implementing enterprise-scale CRMs for big businesses, where he realized many companies only used a fraction of the available features. The team created NetHunt CRM as a side panel within Gmail, stripping away redundant features to provide a more streamlined system. Today, it's used by sales, marketing, and support departments to streamline customer relationships, automate workflows with Zapier, and collaborate with teams through Mentions.