The Net Promoter Score (NPS) is a simple survey that asks customers how likely they are to recommend a company to a friend or colleague, with a score of 0-10. It's a powerful metric that can be used by every employee in the company to improve customer experience and find new customers. NPS helps identify market position, key messaging, and ideal customer personas for marketers, while also providing insight into motivations and drivers of future buyers for sales teams. For customer support/success teams, NPS allows routine account engagement and proactive issue identification, reducing future support needed. CEOs/Founders can use NPS as a KPI to measure the health of their organization, and product/engineering teams can gain feedback on brand/product sentiment through categorization of data. Data science can enhance analysis with the "voice of customer" and finance departments can use NPS to improve financial forecasts tied to LTV. HR can also measure employee satisfaction with eNPS, which provides a framework for measuring employee satisfaction, determining recruitment prospects, and making departmental or company-wide improvements.