Adverts have an uneasy relationship with consumers. While ads can be annoying, people love free stuff and advertising either subsidizes content or makes it entirely free. Native ads aim to reduce intrusiveness while continuing to subsidize content. They are designed to look and feel like the publication they are on, often with a small label indicating that the content is an ad. Examples of native ads include programmatic ads, sponsored content, articles, video and audio content, surveys, data visualization, digital tools, games, and experiences. Native advertising can be more effective than traditional ads, generating 53% higher click-through rates. Brands like Korean Air, CNN, Atlassian, Duolingo, Sherwin-Williams, Vanguard, Toyota, Hyundai, and Nike have successfully used native advertising to engage with their target audience. By partnering with publications and creating valuable content, brands can build brand perception and drive traffic without feeling intrusive. Some examples of successful native ads include BuzzFeed's programmatic ads, Business Insider's programmatic ads, Korean Air and BBC Travel, The Macallan and CNN, Atlassian and Forbes, Duolingo's fake reality TV show on Peacock, Sherwin-Williams and Apartment Therapy, Vanguard and The Washington Post, Toyota and Wordle, Hyundai and National Geographic, and Nike Run Club. By automating ad campaigns with tools like Zapier, brands can streamline their workflows and optimize their ads more efficiently.