Vector Media, the largest transit advertising company in the U.S., struggled to provide personalized customer support as it expanded across 50 markets, leading to a surge in daily support tickets. To address this challenge, the company's Chief Technology Officer (CTO) Dan Dorato-Hankins turned to AI-powered tools like ChatGPT and Zapier to automate the process of summarizing support tickets and providing suggested responses. By integrating ChatGPT with Freshdesk, a customer support platform, and Zapier, an automation tool, Vector Media was able to streamline its support workflow, saving help desk technicians time and enabling them to provide faster, more personalized service to customers. This integration has resulted in significant benefits for both the company's employees and its clients, including reduced response times, increased efficiency, and improved customer satisfaction.