Munk Store, a Danish-based eCommerce business, aims to provide a personal shopping experience online by connecting with customers through personalized videos sent after purchases, courtesy of Bonjoro. By automating this process using Zapier and Google Sheets, the team has seen significant improvements in customer engagement, including increased email open rates, click rates, and review submissions. This approach has enabled Munk Store to differentiate itself from larger eCommerce players like Amazon and build a loyal customer base.