I set 30-, 60-, and 90-day goals at Zapier as part of my onboarding process, but I failed to meet some of them due to a delay in setting them and changes in the team structure. To avoid similar failures, it's essential to set goals early, be proactive about reviewing and adjusting them regularly, and take a step back when faced with challenges or setbacks. This allows for more realistic expectations and a better understanding of what's required to achieve objectives. Additionally, being transparent with managers and teams about progress and setbacks can help mitigate anxiety and shame associated with missing goals. Ultimately, setting goals is crucial, but it's equally important to be kind to oneself when faced with failure, recognizing that ambitious goals are meant to inspire growth and improvement.