Minimum Viable Distribution` is a strategy for finding customers before building a product, which can help reduce the risk of startup failure. By creating content around their domain and expertise, entrepreneurs can attract an audience that can be funneled into a marketing funnel once a product is ready. This approach involves writing, creating landing pages optimized for SEO, collecting email addresses, and engaging with potential customers to understand their needs. The goal is to build a targeted audience that will support the launch of a Minimum Viable Product (MVP), making it easier to market and sell the final product. By leveraging this audience, entrepreneurs can validate their idea and increase the chances of success.