This article discusses the use of micro conversions to improve conversion rates on websites. Micro conversions are small, incremental steps that lead to a larger goal, and they can be used to increase compliance and build trust with website visitors. The technique is based on the "foot-in-the-door" method, where a small request is made first, followed by a larger request. This approach has been shown to be effective in increasing conversion rates, as demonstrated by a study by Jonathan Freedman and Scott Fraser in 1966. By using micro conversions, businesses can create a gradual sales process that builds trust and familiarity with their customers, ultimately leading to higher conversion rates.