Mental health is a critical topic for businesses, but many companies jump into the conversation without considering their motivations or value addition. To join the mental health conversation in a meaningful way, businesses should set clear goals and focus on adding to the discussion rather than promoting themselves. This can be achieved by leveraging timely news topics, turning the conversation inward with employee input, asking questions instead of providing answers, drawing attention to outside innovation, and bringing in true experts with lived experience of mental health issues. By taking a thoughtful and authentic approach, businesses can contribute to the mental health conversation and create a more supportive work environment.