When a residential realtor realized he could automate his tasks, he gained time back to focus on the activities that matter most: helping clients. Matt Castillo, a realtor at Keller Williams, works with over 150,000 associates worldwide and helps people find new places to call "home." Real estate transactions are significant financial decisions, and clients need someone they can trust who'll work hard for them. To streamline his workflow, Matt used app automation tool Zapier to funnel leads from Facebook Lead Ads to other apps like LionDesk CRM, automating tasks such as checking leads and sharing MLS listings. By eliminating time-intensive processes, Matt can now focus on helping clients, reducing the time spent checking leads and increasing productivity.