This year marks the first-ever Marketing Ops Appreciation Day, launched by Zapier to recognize outstanding achievements of industry leaders in marketing operations. The day highlights the crucial work of professionals like Romana Amato at uptime.com, who increased lead generation by 100% through her efforts in building and optimizing their sales and marketing ops from scratch. Other notable mentions include Amy Goldfine at Iterable, who developed processes that enabled her team to be power users of their tools, and Nora Graehling at A-LIGN, who implemented tooling to streamline sales, marketing, and IT operations. The list also includes Christina Kay at McGraw Hill, whose automations saved her team 50 hours per week, and Veronica Lazarovici at Alma, who set up a re-engagement tracking process that attributed an additional $4M in marketing-driven revenue. These individuals are just a few examples of the many talented marketing operations professionals making a significant impact behind the scenes.