Marketing operations professionals are the backbone of marketing teams, responsible for creating a well-oiled machine that drives impact. They handle tasks such as lead management, data cleaning, and automation, often going underrecognized due to their behind-the-scenes work. To address this, Zapier has launched Marketing Ops Appreciation Day on April 11, an annual celebration of these professionals. As part of the celebration, they are also launching the first-ever Marketing Ops Awards, which will recognize top professionals in the industry and shine a light on their accomplishments. The award application is open until May 11, with finalists being contacted prior to posting and winners announced in June 2022.