The marketing calendar for 2022 includes several key dates and seasons that every marketer should be aware of. The year begins with "New Year's resolution season" in January, where aspirational marketing can help customers achieve their wellness goals. Marketing conferences and events take place throughout the year, with prominent ones like SXSW, Ad World, and MozCon offering opportunities for networking and learning. Super Bowl LVI and March Madness are also notable events that can be leveraged for marketing purposes. The summer slump from June to August is a time for businesses to slow down and prepare for the future, while Black Friday, Cyber Monday, and the holiday shopping season in November offer opportunities for sales and promotions. Finally, the end-of-year review and planning period in December allows marketers to reflect on their performance and set goals for the upcoming year.